Thy is a full stack marketer, data-nerd at heart, and truly a digital marketing geek
Over 5 years of experience in Digital Marketing with the professional Design level
I love writing about marketing :)
My expertise
SEO Optimization
Content optimization
Keyword research Content strategy
Digital Advertising
Social media Advertising
Optimization and Reporting
Data & Analytics
Research & reporting
Conversion optimization
CRM: HubSpot: Professional; Salesforce (Familiar)
Marketing Design
Content design
Brand design
UX/UI design
WordPress Web Design
Skills
Growth Experiments: A/B Testing. CSS & HTML
Multi-channel Marketing, especially social media
(LinkedIn,Facebook, Instagram)
Experience
Freelancer: Digital Marketing Development
Mimi Hearing Technologies (2021 until now)
Mimi is a SaaS leader in Sound Personalization Technology. Mimi provides #1 digital Hearing Test App on the market
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On-page SEO optimization, technical SEO, keyword research, SEO focused contents for lead funnel.
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Update contents on WordPress website, website maintenance.
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Analyze the digital marketing activities (Google Analytics, Google Tag Manager, Looker Studio, Search Console etc.) for performance improvement.
Create performance marketing monthly report.
Digital Marketing & Graphic Design
Kempower ( 2021 - 2023 )
Kempower is a Finnish EV solutions provider. The Finnish Growth Company of the Year 2022.
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On-page SEO optimization, technical SEO, keyword research, SEO focused contents for lead funnel.
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PPC campaign (Google Ads, LinkedIn, Meta), Conversions tracking, A/B testing
ABM campaigns, programmatic ads
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Create brand guideline, landing pages, social media posts, case studies, blog posts, eBooks, infographics, white papers, email marketing.
Visual contents (videos, animations, documentations, sales presentation, social media contents)
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Update contents on WordPress website, website maintenance, visual design, lead generation and lead conversion rate.
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Analyze the digital marketing activities (Google Analytics GA4, Google Tag Manager, Looker Studio, Search Console etc.) for performance improvement
Marketing automation (HubSpot & Salesforce), sales funnel development.
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renew Kempower branding from all perspectives (UX/UI experience, videos, branding online/printed materials, website, social media contents, reports etc.).
Growth Marketing & Visual Design
AINA PTT (2019 - 2021)
AINA PTT is a global PTT communication.
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Lead generation by creating content & SERP - search engine result pages.
SEO: Developing SEO process (researching, defining, and monitoring keywords, follow competitors, and track the impact of SEO activities to business objectives, contents optimization)
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Build PPC marketing campaign strategy for Google Display Network. Creating.
Track and report performance. A/B testing. ROI, KPI, ROAS.
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Create visual brand guidelines and executing AINA’s brand marketing.
Design and produce creative video and animation for all marketing channels.
Visual assets and online/offline marketing materials including website, emails, banners, presentation, press release, print ads etc.
Designing and producing creative video and animation for all marketing channels
“Her works has left a significant mark for AINA Marketing. She has succeeded in developing AINA branding and SEO performance. Ms Thy takes initiatives and accomplishes her tasks with much enthusiasm.
We appreciate her passion in improving AINA’s marketing processes and her creativity in producing new ideas”
Maximilian LeRoux
previously CEO at AINA Wireless
