Digital Marketing Development
(freelancer)
Develop Mimi Digital Marketing Strategy with the focus on SEO and performance marketing
About Mimi Hearing Technologies
Mimi Hearing Technologies is a global leader in Sound Personalization Technology for consumer audio devices.
The Mimi Hearing Test App is number 1 hearing test app globally with 3 million + hearing tests in more than 150 countries.
Featured in Apple Store.
Capture potential customers with Organic contents
Focus on SEO optimization to obtain new lead organically
Key responsibility: Develop and implement effective English SEO strategies that align with the organization's goals and drive continuous organic growth
Do keyword research and optimize contents (blogs, landing pages) for suitable keywords. (tool used: Semrush, Ahrefs)
Monitor and analyze website performance to measure the success of SEO efforts and provide insights on performance, identifying both short and long term opportunities to scale growth
Technical SEO for better SEO performance (HTML, CSS)
SEO optimization blogs:
https://mimi.io/mimi-hearing-test-app-explained-by-jane-grabowski
https://mimi.io/how-to-personalize-apple-headphones-using-the-mimi-hearing-test-app
Keep track of Marketing performance - Reports & Analysis
Oversee marketing performance and give recommendation on marketing actions needed to reach desired KPI
Work with a data driven way to do and measure digital marketing activities (monthly, quarterly).
Use Google Analytics (GA4) to examine website traffic, user behavior, conversion rates, and other relevant data points.
Utilize Google Tag Manager to ensure proper tracking and implementation of tags across various digital marketing campaigns.
Leverage Looker Studio to generate insightful visualizations and reports based on the collected data.
Manage website performance
Assess and analyze the current performance of the website, identify areas for improvement.
Fix website problems (loading times, 404 errors, broken links, popups & forms performance etc.)
Regular website audits to ensure ongoing performance and UX optimization
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