Thy is a full stack marketer, a professional designer, data-nerd at heart, and truly a digital marketing geek
9+ years in B2B digital marketing, and brand management, with professional-level design skills
I love writing about marketing :)
My expertise
AI & Development
AI-assisted coding (HTML, CSS, JavaScript)
AI agents & workflow automation
AI content, localization & video production
Prompt design for marketing teams
GEO/SEO Optimization
Content optimization
Keyword research and Content strategy
Digital Advertising
Paid social media
Optimization and Reporting
Data & Analytics
Research & reporting
Conversion optimization
CRM: HubSpot, Salesforce
Marketing Design
Content design
Brand design
UX/UI design
Web design
Skills
Growth Experiments: A/B Testing. CSS & HTML
Multi-channel Marketing, especially social media
(LinkedIn, Facebook, Instagram)
Testimonials
“Thy possesses a profound understanding of both organic and inorganic marketing growth strategies, which she executes with both precision and creativity.
Her expertise encompasses the entire marketing suite, from setting up and optimising websites to managing social media and creating compelling visual marketing content. Thy's ability to seamlessly integrate these elements into cohesive marketing campaigns is truly impressive”
Maximilian LeRoux
Previously CEO of AINA Wireless
CEO of Acouspin
“From website projects and SEO to digital marketing strategy and performance reporting, her expertise consistently added value to our work.
Thy brought not only strong technical knowledge but also a collaborative and proactive mindset. She offered clear guidance, supported our team with thoughtful input, and shared detailed insights that helped us make confident, data-informed decisions. I was very grateful for her ability to step in as an external expert and become a trusted part of the team.”
Kate Jenkin
Senior Marketing Manager
Mimi Hearing
Experience
Growth Marketer
Sitedrive (2025 - now)
Finnish SaaS construction tech
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Develop customer case stories and campaigns for new industry segments, turning complex construction workflows into clear marketing messages.
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Plan and run LinkedIn campaigns targeting construction decision-makers. This includes testing buyer-group vs. ICP targeting, retargeting, and lookalike audiences for expansion into new markets.
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Shape the marketing plan and focus areas, and report on marketing priorities and investments to leadership and the board.
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Own the Sitedrive website on HubSpot. I build and improve landing pages, partner program pages, interactive tools like the pricing calculator, and localized versions for new markets.
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Organize Sitedrive’s presence at industry conferences and trade fairs wordwide. I also co-host webinars with industry partners to build audiences in new markets.
Freelancer: Digital Marketing & Visual Development
Mimi Hearing Technologies (2021 until now)
Mimi is a SaaS leader in Sound Personalization Technology. Mimi provides #1 digital Hearing Test App on the market
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On-page SEO optimization, technical SEO, keyword research, SEO focused contents for lead funnel.
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Update contents on WordPress website, website maintenance.
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Analyze the digital marketing activities (Google Analytics, Google Tag Manager, Looker Studio, Search Console etc.) for performance improvement.
Create performance marketing monthly report.
Digital Marketing & Graphic Design
Kempower ( 2021 - 2023 )
Kempower is a Finnish EV solutions provider. The Finnish Growth Company of the Year 2022.
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On-page SEO optimization, technical SEO, keyword research, SEO focused contents for lead funnel.
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PPC campaign (Google Ads, LinkedIn, Meta), Conversions tracking, A/B testing
ABM campaigns, programmatic ads
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Create brand guideline, landing pages, social media posts, case studies, blog posts, eBooks, infographics, white papers, email marketing.
Visual contents (videos, animations, documentations, sales presentation, social media contents)
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Update contents on WordPress website, website maintenance, visual design, lead generation and lead conversion rate.
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Analyze the digital marketing activities (Google Analytics GA4, Google Tag Manager, Looker Studio, Search Console etc.) for performance improvement
Marketing automation (HubSpot & Salesforce), sales funnel development.
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renew Kempower branding from all perspectives (UX/UI experience, videos, branding online/printed materials, website, social media contents, reports etc.).
Growth Marketing & Visual Design
AINA PTT (2019 - 2021)
AINA PTT is a global PTT communication.
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Lead generation by creating content & SERP - search engine result pages.
SEO: Developing SEO process (researching, defining, and monitoring keywords, follow competitors, and track the impact of SEO activities to business objectives, contents optimization)
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Build PPC marketing campaign strategy for Google Display Network. Creating.
Track and report performance. A/B testing. ROI, KPI, ROAS.
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Create visual brand guidelines and executing AINA’s brand marketing.
Design and produce creative video and animation for all marketing channels.
Visual assets and online/offline marketing materials including website, emails, banners, presentation, press release, print ads etc.
Designing and producing creative video and animation for all marketing channels
