Kempower is a Finnish EV solutions provider. The Finnish Growth Company of the Year 2022.

Digital Marketing & Graphic Design

Kempower

(2021 - 2023)

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The focus of my job at Kempower is to develop growth marketing strategy emphasized on digital marketing, PPC campaigns, SEO and branding

Growth Marketing Strategy

Manage and develop digital marketing:

  • SEO keywords and content writing (SEMRush, Ahrefs,Surfer SEO)

  • SEM process for ABM (Google Ads campaign, PPC campaign across social media channel, LinkedIn, Meta) ,

  • Conversions tracking, marketing automation activities); Experiments (A/B testing).

Analytics and Performance Report

Analyze the digital marketing activities

  • Google Analytics, Google Tag Manager, Looker Studio, Search Console for performance improvement,

  • Marketing automation (HubSpot & Salesforce), sales funnel development.

Website development

  • On-site optimization for SEO, technical SEO

  • Website maintenance and update process (WordPress)

  • Constant A/B experiments to determine new growth strategies and improve contents for target audiences

  • Increase lead generation and lead conversion rate

Brand management

Co-ordinate with creative agency to renew Kempower branding from all perspectives

  • UX/UI experience,

  • Videos, branding online/printed materials, website, social media contents, reports

Content development

Visual & social media, articles

  • Create brand guideline

  • Landing pages, social media posts, case studies, blog posts, eBooks, infographics, white papers, email marketing

  • Visual contents (videos, animations, documentations, sales presentation, social media contents),

  • Write SEO focused contents.

SEO example: https://kempower.com/electric-truck-charging-what-to-know/

Example of video creation from scratch

(program Illustrators, Premiere Pro, After Effects, Canva, Photoshop)

Other projects

  • Mimi Hearing Technologies (Freelancer)

    Develop Mimi Digital Marketing Strategy with the focus on SEO and performance marketing

    See more

  • AINA Wireless

    Focus on digital marketing strategy and content development for lead generation.

    See more

  • Neuroleadership Finland (Freelancer)

    Pay-Per-Click (PPC) campaign management. Google ads and LinkedIn.

Let's create together

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Let's create together ✴︎